Infovini – Wines of Portugal is a project that aims to be the paradigm of the use of the Internet to market and promote Portuguese wine and the sector’s culture, not only nationally, but also internationally.

The portal’s mission is to create a large community made up of motivated consumers and users connected with the sector. Infovini will enable them to share knowledge and experiences related to wine and its culture.

Careful promotion of Portuguese wine via the Internet is essential to convey an image of innovation and quality combined with the tradition and singularity of Portuguese wines. In this way, the Infovini portal is an important marketing tool for the sector, approaching the different types of users in a segmented manner, whether they are experienced connoisseurs or novice consumers.

The information available at Infovini allows different levels of interaction, always oriented towards action and knowledge. Thus, one can clarify doubts such as how Port wine is made, get information on a certain wine route and learn how to get there, or search for information on a specific brand. There is also a limited-access area where one can manage a virtual cellar and add personal notes to each wine on one’s personal list, as well as create a list of events or favourite pages. Producers and bottlers are able to interact with the information on their products uploading tasting notes, information on awards and technical information sheets.

This project has started in 2004, partially sponsored by the Portuguese National Program for the Information Society, and the portal was launched in 2007. A second phase of this project has started in 2008, being the portal now funded by the Vine and Wine Institute (IVV-IP) and the Port and Douro Wine Institute (IVDP-IP), the more relevant public institutions in the wine industry today.