Portuguese wine producers want to capture Macao market
Some 30 Portuguese wine-makers are taking part, for the first time, in the Canton Interwine fair to help stimulate a potential market of about 80 million people with a growing middle class, Miguel Nora ViniPortugal manager for Europe and Asia said.
ViniPortugal is the Portugal’s wine trade association. This bet on China follows efforts by “some producers that are well established in Hong Kong and Macao”, that take advantage of the geographical proximity of Guangdong, said Nora. Guangdong, however, is part of mainland China and is governed by different import rules from the two former colonies, where there are no taxes. Although the volume of sales is still small “China is now the 15th market for Portuguese wine”, after sales leapt 93% in 2010”, the association said.
