News article

Tagus wine plans 50% increase in China exports | 07-11-2011 | General, Regions
Wine producers in the Tagus Region plan to boost wine exports to China by 50% to 600,000 litres, over the next three years, Teresa Batista, the region?s marketing executive says.
She said Tagus Region's exports to China represented the second most important market after Angola. In 2010 "we exported approximately 600,000 litres to Angola followed by China, our second largest market where we sold 335,000 litres. But we want to increase this by 50% over the next three years.

Tagus Region is using Portugal’s long standing historical links to its formerly administered enclave of Macau, as a spring board for its sales push into  neighbouring Guangdong province and Hong Kong. She said in H1 2011 Tagus region wine exports to China rose 28% year on year. In addition the region is marshalling more local producers to join its export drive to a market that apart from the mainland includes Hong Kong and Macau.

So far the number of local producers now exporting has risen from 13 to 17 with signs that as many as 20 will join in a planned China trade show event.


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